Is It Really?
Of course, the answer to that question, without context, is: it depends. In this case, the well posed question stems around the truth or fallacy of wines being less expensive in Europe than they are here. I was reading an article by
Katherine Cole of the Portland Oregonian entitled “Why wine is less expensive in Europe.†After reading her compelling article, my answer would be… depends.
In the article, the author points out several compelling reasons why wine can be less expensive and often is indeed less expensive in wine rich Europe. For one, wine is often, as in Spain, considered food from a taxation standpoint and, as such, not subject to the extreme levies of spirits. It’s not unusual to walk into a tapas bar and be able to order a glass of simple and tasty wine for the same price (or less) as a plate of any tapa, ración or bocadillo. Literally the equal of a buck or so, if not less, at times. Marvelous.
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