A tough question to answer. First off, the period that starts essentially around Halloween and ends just after that long brunch on New Year’s Day is probably the most important time of year for anyone in the wine (and spirits) biz as more than a disproportionate amount of sales and consumption happen in this time frame. When you hear your trade friends toss out that end of the year phrase OND what they mean is October/November/December- the holy trinity of wine sales quarters! Continue reading »