At first I thought it was coincidence, then I thought it was a ground swell and now, well, I think it’s a bondafide reality. That is- newspapers selling wine…thru wine clubs.

I don’t recall exactly when they started (and if indeed they were the earliest entry) but I remember chatting with my friend Connie in early 2007. At the time she was working with the team at the San Francisco Chronicle on their ‘new’ wine club and she was quite pumped. Facilitated by the same company, Signature Wines, that oversees the wine club for Sunset magazine, widely considered one of the most successful monthly wine clubs out there, this program was novel and she was very excited about this new move. I take it that it has done pretty well, as it’s been in place for awhile. Now, in all honesty, the idea of wine clubs is not new but via a newspaper struck me (at the time) as fresh. Continue reading »